brewery33

Give Me 5 Good Reasons…

The clash of the sports apparel titans. Nike v Adidas. @the_Rogue taking the side of America’s sweethart, Nike, and yours truly taking the Germanian powerhouse that is Adidas. Impossible is nothing.

• 5. 60 year family feud over misunderstood comment between Adidas founder Adi Dassler and his brother Rudi embody the notion of dedication.

Any person that can not only hold a grudge against his brother for a misunderstood comment made during an allied attack of Germany during WW2, but can have his grudge permeate his corporate culture so much that his employees would not speak to employees of Rudi’s Puma, is on my team. War loyalty.


• 4. Nike personifies all that is wrong with the American dream

Pay a designer $35 to design a logo for fledgling sporting goods manufacturer. Throw tons of money at high profile sports stars and plaster their likeness on everything from a bus stop to the side of a building in a heavy handed attempt to take up residence in the wallets and minds of the sheeple.


• 3. Official shoe of the only reason that soccer hits my radar, the Chelsea Football Club

I am American, so soccer is definitely not on my radar. If it were I would probably join the legion of fans that personify the closest thing to modern day pirates, the Chelsea hooligans.


• 2. Geek cred with Star Wars line

A sporting goods company that can snag the endorsement from the future’s most notorious rogue bounty hunter, Boba Fett, speaks volumes of their street allure. Boba Fett’s attempt to shake down Vader gained his spot in the Star Wars fan boy hall of fame, hence Adidas’ endorsement grabs a market of basement dwellers cast aside by the major shoe manufacturers.


• 1. Adidas Track Suit

Nothing in the apparel universe has come within jabs distance of the underworld uniform, better known as the tracksuit. From the stereotypical New York Italian mobster to the urban b-boy, the track suit is synonymous with American hustle.