brewery33

Here come the coattail riders (yes me)

My secretary came in this morning with some surprising news. Being an avid watcher of Channel 10 and understanding my plight for Stockton, she always has some news nugget pertaining to our City. This morning touched home a little more than the usual useless piece of knowledge. She said verbatim,

“Some guy was on talking really positive about Stockton because of some Forbes list
and he had like an internet show, or talk show, or something. I thought you would
like it because he is on the internet.”

I knew it could only be one guy, so I asked a few questions to see if I was correct.

“Was there a wily mexican guy that was full of positive energy?”

“Yes”

“Was there a short haired guy that looks like he belongs to the cult of Apple?”

:-| *(puzzled look from secretary)*

“Did the news refer to their show as an internet radio show?”

“Yes, yes they did”

“Eureka it must be Podcast Stockton” (I might not have said this)

The last questions were just small inside jokes for an audience of nerds, but I confirmed that the netcast, (we will talk about this later), in question was none other than Podcast Stockton.

Congratulations to Matt and Rod, for being positive and making it great. These guys are proof that positivity will prevail and success is not monetary, but lies within. Why else would two guys that haven’t made a dime for their efforts continue to produce a product that is better each time. If they were a wine they would be a Bordeaux. More importantly if they were a beer, they would be a Gueuze from Cantillon, a beer that completely and consciously transcends any idea that you might have of beer. You see a Gueze takes three years to even be classified as a Gueze, from that point forward the taste only becomes that which legends are written about.

Bottom line, if you don’t listen, you probably should.

Click here to see Podcast Stockton on Channel 10

Click here to see Podcast Stockton on Channel 3

(ps I hate myself for putting “Click here”, but since only my grandparents read this, I have to spell it out for them)

If we are keeping score, I think News 10 did a far better job with the story than the cold Channel 3 in studio plug. The footie of the “outback studio” added a warmth to the story that the frigid studio of Channel 3 couldn’t muster. Also it just seems that Channel 10 cared more because they sent a reporter. Channel 3 invited them to the studio, while nice, its just not personal. Personal works in human interest. Just my opinion, yes I still have it. Enter trolls.

Stay fresh.

I don’t want to suck like SEO companies

I was treating life like a slimy SEO company. I knew the proper strings to pull, or people to agitate to create a response. My content suffered, but I got a healthy amount of traffic. The traffic was seeing a one dimensional character that I had created in an effort to say “LOOK AT ME!!!”. Hence my inner self was experiencing an unseen breakdown. Getting down to brass tacks, number one needs to be in order.

I want to find the focus and channel my energy toward completing a goal that will satisfy my mind. My tactics of late would be just the opposite of what I have realized. I am just as gross as the telemarketer promising front page Google ranking.

It goes like this, the telemarketer will litter your content with links to credible sources and also provide links to your page from “credible” sources. What this does is game the Google engine to garner page views. If you care anything about your content you won’t fall victim to this unethical practice, or you will pay the piper in a high bounce rate.

What you should do is find a focus that your content will encompass. Once the focus is agreed upon, start creating content in the medium that you desire (Twitter, blogging, vlogging, email). Not only will you be staying true to yourself, but you will find that the content is more rich because you actually care about what it is you are creating. Focus allows you a path to follow and a goal to attain. Without either of these you are just treading water.

This has happened to me in the “real” world. I lost my focus and imagination. Living without the chatter I am making strides on finding my lost characteristics. I am creating a plan and readying myself to return the space. Upon my return, I will use the tools available with more precision. That is the idea anyway.

The muddy water isn’t so much clarifying yet, but I think that it is safe to say that the answer lies in acts. You have to love what you do. If you don’t love what you do, you are only acting as a cog in the great machine of depression.

I leave you with a video and a quote.

“If you watch the pennies, the dollars take care of themselves.” Ferment on that until next post.

Stay fresh.