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{We are little micro-microbrewery that is trying to make sense of life, by brewing beer and having kids.}

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25 February 10

I don’t want to suck like SEO companies

I was treating life like a slimy SEO company. I knew the proper strings to pull, or people to agitate to create a response. My content suffered, but I got a healthy amount of traffic. The traffic was seeing a one dimensional character that I had created in an effort to say “LOOK AT ME!!!”. Hence my inner self was experiencing an unseen breakdown. Getting down to brass tacks, number one needs to be in order.

I want to find the focus and channel my energy toward completing a goal that will satisfy my mind. My tactics of late would be just the opposite of what I have realized. I am just as gross as the telemarketer promising front page Google ranking.

It goes like this, the telemarketer will litter your content with links to credible sources and also provide links to your page from “credible” sources. What this does is game the Google engine to garner page views. If you care anything about your content you won’t fall victim to this unethical practice, or you will pay the piper in a high bounce rate.

What you should do is find a focus that your content will encompass. Once the focus is agreed upon, start creating content in the medium that you desire (Twitter, blogging, vlogging, email). Not only will you be staying true to yourself, but you will find that the content is more rich because you actually care about what it is you are creating. Focus allows you a path to follow and a goal to attain. Without either of these you are just treading water.

This has happened to me in the “real” world. I lost my focus and imagination. Living without the chatter I am making strides on finding my lost characteristics. I am creating a plan and readying myself to return the space. Upon my return, I will use the tools available with more precision. That is the idea anyway.

The muddy water isn’t so much clarifying yet, but I think that it is safe to say that the answer lies in acts. You have to love what you do. If you don’t love what you do, you are only acting as a cog in the great machine of depression.

I leave you with a video and a quote.

“If you watch the pennies, the dollars take care of themselves.” Ferment on that until next post.

Stay fresh.

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23 February 10

An awkward moment

Residents of undeveloped nations would scoff at my personal journey. The fact that I am at such an odds with myself, that the focus of my life at this point is to regain a focus, is a metaphor of excess for the gluttony that has entangled the world’s perception of our “culture”. I ridicule myself for having such a paltry outlook. People are dying from disease, famine and violence and I am sitting here pretty in my upper middle class tax bracket with a loving wife, cute daughter, expensive PC’s (that’s right multiple computers), newish car, and job (yes I even have a job) that allows me flexibility in my personal endeavors (blogging, civic involvement, philanthropy). What the fuck do I have to complain about? I feel like such a pussy and a dick at the same time for even exercising my mental ineptitude as a real problem.

Whether you agree with my judgment of myself, or care to add to the findings, I could really give a flying you know what. My goal is focus and innovation. Without imagination, innovation is impossible. In order to find my wayward imagination, I must focus. Focus requires concentration. Hallways as noisy as my social media outlets diffuse focus.

Riding with my Dad the other day, on our way to get ashes I vocalized my issue with him. We had an awkward father/son moment where we weren’t sure how to deal with the emotions, and then after some added forced conversation I happened upon a possible obstacle that could be the first clue in locating my imagination.

Since the death of my mother I have found that the dynamic of my family has changed. Before you face palm and close the tab that you are viewing my stupid writing on, the statement deserves merit. You see with the death of my mother, I basically have become an orphan. My dad being a man from an all boy family and me being the oldest boy of yet another all boy family, emotional fortitude is not really our strongest characteristic. With that said, I always had two parents, but recently had one exit this dimension and move on to whatever lies on the other side. The other, my dad for those of you keeping score, is reeling from the sudden shock of a 35+ year mate vanishing. In his plight of a now upside down life, the role of a father has been displaced with the rest of his displaced existence.

As I sat and pondered the direction that this revelation had the potential to take me I listened to the message of the ashes, which was suffer silently. Great, so now that I have made the decision to go to social media rehab, which we will call my blog, I get an M. Night Shyamalan plot twist thrown at me. Here I think that I am having a complete epiphany, only to find that once again the location of my imagination has eluded me.

Suffer in silence for the world doesn’t hold the answer to your toils. Kind of makes my blog useless.

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